The post DXRACER backs Dead by Daylight’s 10-year milestone with custom CRAFT Series chairs appeared first on SportsMint Media.
The gaming furniture brand, DXRACER, has joined the official celebrations marking the 10th anniversary of Dead by Daylight, unveiling a collection of exclusive custom-designed CRAFT Series gaming chairs as part of a new partnership with the globally popular horror franchise.
The collaboration sees DXRACER become an official sponsor of the Dead by Daylight 10th Anniversary Celebration, which will take place on June 14, 2026, at Montreal’s Grand Quay in the historic Old Port district. The event is expected to bring together fans, content creators, media representatives, industry partners and members of the game’s development team to commemorate a decade of one of gaming’s most successful live-service titles.
As part of the partnership, DXRACER has created a series of bespoke CRAFT Series gaming chairs inspired by Dead by Daylight’s iconic horror universe. The chairs will be showcased throughout the anniversary festivities and featured across multiple fan engagement zones and interactive experiences.
Notably, the commemorative chairs have been produced exclusively for the event and will not be released for public sale, making them unique collector pieces tied to the franchise’s landmark anniversary.
Spokesperson of DXRACER said, “We are honoured to be part of such a significant milestone in gaming history. For ten years, Dead by Daylight has brought together a passionate global community through unforgettable gameplay experiences. We are proud to contribute to this celebration with our flagship CRAFT Series chairs and help create an exceptional environment for everyone participating in this special anniversary event.”
The anniversary programme will feature developer panels, community meet-and-greets, cosplay showcases, interactive gaming stations, an exhibition chronicling the game’s evolution, and the highly anticipated Year 10 Anniversary Broadcast.
For DXRACER, the partnership represents another strategic step in its expansion across the global gaming and esports ecosystem. The company has recently strengthened its presence in Southeast Asia through partnerships with Mobile Legends: Bang Bang Thailand and Myanmar, underscoring its focus on community-driven activations and regional market growth.
The collaboration also highlights the increasing importance of experiential marketing within the gaming industry, where brands are leveraging major community events to deepen fan engagement, enhance visibility and strengthen connections with highly engaged audiences.
Developed by Behaviour Interactive, Dead by Daylight has grown into one of the world’s leading asymmetrical multiplayer horror games since its launch in 2016, building a global player base through continuous content updates and collaborations with some of entertainment’s most recognisable horror franchises.
The post DXRACER backs Dead by Daylight’s 10-year milestone with custom CRAFT Series chairs appeared first on SportsMint Media.