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The Afghanistan Cricket Board (ACB) has signed Indian consumer electronics brand Intex as the official associate sponsor of the Afghanistan Men’s Cricket Team for its ongoing tour of India, strengthening the board’s commercial portfolio ahead of a marquee bilateral series in one of cricket’s most valuable markets.
Under the agreement, Intex has partnered with the Afghan side during its India tour, which is scheduled to feature one Test match and three One-Day Internationals (ODIs) from June 6 to June 20, 2026. The partnership provides the brand with a platform to engage cricket audiences across South Asia while aligning with a national team that has emerged as one of the sport’s most compelling growth stories.
The sponsorship comes at a time when Afghanistan cricket continues to build both its competitive standing and commercial appeal on the global stage. Strong performances in recent ICC events, coupled with the team’s growing fan base, have helped attract increased interest from sponsors seeking access to cricket’s highly engaged audience.
Commenting on the partnership, Keshav Bansal, Director, Intex Technologies, said, “Cricket remains one of the most powerful platforms for connecting with consumers across geographies, cultures and generations. Afghanistan’s cricket journey is a remarkable story of passion, resilience, and an unyielding spirit — values that resonate deeply with the ethos of Intex. This association provides us with an exciting opportunity to engage with millions of passionate cricket fans while reinforcing Intex’s commitment to connecting with consumers through meaningful sporting associations.”
Sayed Naseem Sadaat, Spokesperson, Afghanistan Cricket Board, added, “We are very happy to have Intex Technologies as the Official Associate Sponsor of Afghanistan Men’s Cricket Team for our India tour. As Afghanistan cricket continues to grow its presence and connect with fans across the world, partnerships with respected Indian brands such as Intex play an important role in supporting that journey. We would like to thank the team at Intex for this partnership and look forward to a successful and exciting series.”
For Intex, the agreement offers visibility across broadcast, digital and fan engagement platforms surrounding the series, while providing a strategic association with a team that has become a symbol of resilience and progress in international cricket.
The deal further underscores cricket’s enduring value as a marketing vehicle in South Asia, where brands continue to leverage the sport’s reach and emotional connection with fans to strengthen consumer engagement and brand visibility.
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