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The global electric mobility company, Vmoto, has entered into a landmark long-term partnership with MotoGP to launch three officially branded MotoGP edition electric scooters, further strengthening the growing relationship between motorsport, sustainability and next-generation urban mobility.
The agreement, signed with MotoGP’s commercial rights holder MotoGP Sports Entertainment Group (MGP Group), will run until the end of 2030 and names Vmoto as the championship’s official electric scooter partner.
As part of the collaboration, Vmoto will design, manufacture, market and distribute the three MotoGP-branded electric scooters through its global dealer and distributor network, with the first launches expected during the 2026 season.
The partnership represents one of the most ambitious electric two-wheeler licensing deals in international motorsport, giving Vmoto access to MotoGP’s global fanbase while allowing the championship to further expand its commercial footprint beyond racing.
Beyond the scooter launches, the agreement also includes fan engagement and activation opportunities across selected MotoGP race weekends in Europe, where Vmoto will showcase its wider electric mobility ecosystem, including battery-swapping infrastructure and charging technologies.
Vmoto will additionally gain access to official MotoGP branding, promotional assets and digital content rights for use across global marketing campaigns and commercial activations.
The partnership arrives at a time when MotoGP continues to increase its focus on sustainability initiatives through MotoE, alternative fuel development and operational efficiency projects, while electric two-wheeler adoption continues to accelerate across urban markets globally.
Vmoto Managing Director Charles Chen said, “This is a landmark agreement for Vmoto, and we are very proud that MotoGP, the highest class of motorcycle road racing championship, has associated its brand with Vmoto’s two-wheel electric vehicles. The deal will allow MotoGP’s significant fanbase to have the opportunity to access electric mobility supplied by Vmoto and allow Vmoto to significantly raise Vmoto’s brand and product awareness, and drive sales growth for the Company.”
President of Strategy & Business Development, Graziano Milone, added, “This partnership represents a fundamental strategic step for Vmoto. MotoGP has recognised not only the quality of our products, but above all the vision we are bringing to the market: an integrated ecosystem in which vehicles, charging infrastructure, and operational management work as a single system.
Borja de Altolaguirre, Head of Sponsorship at MotoGP, continued, “This partnership with Vmoto is an exciting opportunity to bring MotoGP closer to fans around the world in a new and accessible way. It combines performance, innovation and sustainability – values that are central to the future of our sport – and allows fans to engage with MotoGP beyond the track.”
MotoGP continues to expand its global commercial presence, with the championship maintaining a rapidly growing international audience and particularly strong engagement among younger demographics, a key target market for electric mobility brands.
For Vmoto, the agreement significantly elevates the company’s global sports marketing profile as competition intensifies across the electric scooter and urban mobility sector.
The partnership also deepens Vmoto’s involvement in motorsport following previous collaborations linked to MotoE and Ducati Corse, although the MotoGP agreement marks the company’s largest championship-wide commercial deal to date.
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