The post Texas Super Kings name Bru as official partner for MLC 2026 appeared first on SportsMint Media.
The Major League Cricket (MLC) team, Texas Super Kings (TSK) have inked a sponsorship agreement with Bru, an instant coffee brand.
As part of the deal, Bru has become the official partner of the team for the 2026 season. As part of this partnership, Bru will serve as the franchise’s leading trouser sponsor.
Bru will benefit from this partnership by gaining high-impact visibility through the Leading Trouser inventory on broadcast and in-stadium channels, as well as using player access, digital content, and storytelling-led initiatives to increase fan engagement throughout the season.
KS Viswanathan, Director, Texas Super Kings, said, “We are delighted to welcome Bru to the Texas Super Kings family. As cricket continues to grow in the United States, this partnership builds a powerful bridge between nostalgia and new audiences, delivering engaging and memorable experiences for fans.”
Partha Guha, General Manager, Unilever International, North America, Foods, said, “Bru is excited to partner with Texas Super Kings, bringing together two passions that unite millions — coffee and cricket. As a brand that has been part of everyday moments across generations, we look forward to enhancing the fan experience by blending the warmth of coffee with the excitement of the game in the United States.”
The 2026 Major League Cricket (MLC) season is set to span from June 18 to July 18, with matches held at three venues: Grand Prairie Stadium (Texas), Oakland Coliseum (California), and the newly introduced Fairview Complex (California).
The post Texas Super Kings name Bru as official partner for MLC 2026 appeared first on SportsMint Media.