The post Fast&Up fuels MPL Scindia Cup Season 3 through new energy partnership appeared first on SportsMint Media.
Sports nutrition brand Fast&Up India has expanded its presence in Indian cricket after being named the official energy partner of the third season of the Madhya Pradesh League (MPL) Scindia Cup, reinforcing the growing role of performance nutrition brands within the country’s domestic sports ecosystem.
The partnership will see Fast&Up support players throughout the MPL Scindia Cup, which is scheduled to take place in Indore from June 3 to June 26. Season 3 of the competition will feature 10 men’s teams and five women’s teams, further establishing the MPL as one of India’s most prominent state-level T20 leagues and a key platform for emerging cricket talent.
As official energy partner, Fast&Up will provide athletes with a range of hydration, endurance and recovery solutions, including its Reload hydration products, energy gels, plant protein supplements and creatine offerings. The brand’s involvement is aimed at helping players maintain peak performance levels during a demanding tournament schedule.
The league is expected to showcase a number of high-profile domestic and IPL stars, including Rajat Patidar, Venkatesh Iyer, Avesh Khan, Ashutosh Sharma, Arshad Khan, Aniket Verma, Pooja Vastrakar, Vaishnavi Sharma, Ayushi Shukla and Anushka Sharma.
Speaking about the association, Mr Varun Khanna, Co-Founder, Fast&Up, said, “We are excited to partner with the Madhya Pradesh League Scindia Cup as the Official Energy Partner for Season 3. Cricket continues to shape India’s sporting culture, and platforms like MPL play a vital role in nurturing emerging talent and inspiring young athletes. At Fast&Up, our focus has always been on fuelling performance, recovery, hydration, and endurance, and we are proud to energise players through this exciting season.”
Raghav Nagpal, Director, Sport Ex Consultancy, added, “In a fast-paced tournament like the Madhya Pradesh League Scindia Cup, endurance is everything. Partnering with Fast&Up as our Official Energy Partner ensures our players stay hydrated, recovered, and ready to electrify the field. Together, we are fueling the future of Madhya Pradesh cricket!”
The agreement adds to the growing commercial momentum surrounding the MPL, which recently secured Aditya Birla Group as its title sponsor for the 2026 season. Together, the partnerships underline the increasing attractiveness of regional cricket leagues to brands seeking meaningful engagement with India’s expanding sports audience.
For Fast&Up, the deal represents another strategic investment in cricket, leveraging a rapidly growing domestic property to strengthen brand visibility while supporting athlete performance at the grassroots and professional levels.
The post Fast&Up fuels MPL Scindia Cup Season 3 through new energy partnership appeared first on SportsMint Media.