The post HELL Energy expands Indian sports portfolio with T20 Mumbai League deal appeared first on SportsMint Media.
HELL Energy Drink has expanded its footprint in Indian cricket after signing on as the official energy drink partner of the Nuvama Private T20 Mumbai League 2026 and the inaugural Nuvama Private T20 Mumbai Women’s League.
The partnership comes with both competitions currently underway at Mumbai’s iconic Wankhede Stadium, where some of the country’s most promising cricketers are competing on one of domestic cricket’s biggest stages. The association further strengthens HELL Energy’s sports marketing strategy as the brand looks to deepen engagement with India’s vast and passionate cricket audience.
As part of the agreement, HELL Energy will benefit from extensive tournament visibility and fan-facing activations throughout the competition, creating multiple touchpoints with spectators both inside the stadium and across the league’s digital ecosystem. The deal also gives the brand exposure across the newly launched women’s tournament, reflecting the growing commercial importance of women’s cricket in India.
Commenting on the association, Unnikannan Gangadharan, Director of HELL-ENERGY Private Limited, said, “Cricket continues to be one of the strongest platforms for audience engagement in India. The Nuvama Private T20 Mumbai League captures that passion and energy perfectly. We look forward to engaging with fans and supporting a platform that showcases both established and emerging players.”
The T20 Mumbai League has established itself as a key talent-development platform within Indian cricket, producing players who have progressed to the Indian Premier League and national-level competition. The addition of a women’s tournament this season marks another milestone in the league’s evolution and broadens its appeal to brands seeking access to diverse and rapidly growing fan communities.
Rajdip Gupta, Chairman of the League Governing Council, added, “We are pleased to welcome HELL ENERGY DRINK as the official energy drink partner. The support of leading brands reflects the growing stature of the tournament and helps us continue building a strong cricketing ecosystem for future talent.”
The agreement highlights the increasing appeal of regional franchise cricket properties as brands seek authentic fan engagement opportunities and long-term visibility in one of the world’s most valuable sports markets.
The post HELL Energy expands Indian sports portfolio with T20 Mumbai League deal appeared first on SportsMint Media.