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Ideagen has been named the first-ever AI technology principal partner of the Glasgow 2026 Commonwealth Games, in a landmark agreement that underlines the growing influence of artificial intelligence and enterprise technology within the global sports industry.
The UK-based software company has also become the presenting partner of Netball and an official partner of Team Scotland as part of the multi-layered collaboration ahead of the Games, scheduled to take place in Glasgow from July 23 to August 2, 2026.
The partnership places Ideagen among the leading commercial backers of Glasgow 2026 and signals an evolving sponsorship strategy for the Commonwealth Games, with organisers increasingly targeting technology-focused brands as part of the event’s modernisation drive.
Ideagen develops AI-powered software solutions focused on compliance, safety, quality assurance, and operational risk management across industries, including aviation, healthcare, construction, financial services, and energy. The company currently supports more than 18,500 organisations globally.
Ben Dorks, CEO at Ideagen, said, “Glasgow 2026 is where the world’s best will come to prove that performance is everything – and that’s exactly what makes this partnership so exciting, because that’s precisely what our technology is built for. Standards matter, and failure isn’t an option, whether you’re competing for a medal or keeping the world’s most critical industries safe.
“For us, it’s also about our people – Ideagen has offices, colleagues and customers in many of the nations competing this summer – not just the home nations but also Australia, New Zealand, Canada, Barbados, Cyprus, India, Malaysia and South Africa so this partnership made a lot of sense for us on so many levels. As Official AI Technology Partner of Glasgow 2026 and Presenting Partner of the Netball programme, we can’t wait to be part of it.”
Martin Fitchie, Chief Technology Officer, added, “Leaders in both sport and technology strive for precision, reliability and continuous excellence. Ideagen recognises this deeply. Their technology underpins some of the world’s most vital operations, and their dedication to zero failure aligns perfectly with the high standards of elite sports.
“This is a partnership founded on common values, and we are proud to welcome Ideagen as a Principal Partner. We look forward to collaborating and showcasing how innovation and athletic performance go hand in hand at Glasgow 2026.”
Jon Doig OBE, Chief Executive at Team Scotland, continued, “We are delighted to welcome Ideagen as a principal partner of Glasgow 2026 and Team Scotland. Having the support of a company that has global Commonwealth connections is a tremendous asset and will only add to the impact that the Games will have this summer and beyond.”
Ideagen provides AI-powered software solutions focused on compliance, safety, quality assurance, and operational risk management across sectors, including aviation, healthcare, construction, financial services, and energy. The company supports more than 18,500 organisations globally.
Beyond branding rights, the partnership will include community and grassroots initiatives involving STEM education programmes, school engagement projects, and youth-focused sports development activities.
The agreement also strengthens Glasgow 2026’s growing commercial portfolio, which already includes partners such as Coca-Cola, Allwyn, Microplus, and JUBEL, as organisers continue to build a compact and cost-efficient edition of the Commonwealth Games centred around existing infrastructure and operational efficiency.
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