The post Betano lands FIFA World Cup 2026 rights for Europe and South America appeared first on SportsMint Media.
Betano has expanded its presence in global football after being unveiled as an official tournament supporter of the FIFA World Cup 2026 for Europe and South America, further strengthening its long-term commercial relationship with FIFA.
The agreement marks the third FIFA partnership for Kaizen Gaming’s flagship betting brand and comes ahead of the largest FIFA World Cup ever staged. Set to be hosted across the United States, Canada, and Mexico, the 2026 edition will feature 48 national teams and 104 matches for the first time in tournament history.
Under the deal, Betano will receive regional commercial rights across Europe and South America, two of the world’s most commercially valuable football markets with deeply established betting and fan engagement ecosystems.
FIFA Chief Business Officer Romy Gai said, “We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026. Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond.”
George Daskalakis, Co-Founder and CEO of Kaizen Gaming, added, “Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution. The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
As part of the partnership, Betano will launch digital activations, fan engagement campaigns, and responsible gaming initiatives throughout the tournament.
The agreement also underlines the growing influence of betting operators within football’s global commercial landscape, as sportsbooks increasingly invest in premium international properties to accelerate worldwide brand visibility and customer acquisition.
The post Betano lands FIFA World Cup 2026 rights for Europe and South America appeared first on SportsMint Media.