The post PUMA unveils star-powered campaign honouring RCB’s back-to-back title triumphs appeared first on SportsMint Media.
PUMA India celebrated Royal Challengers Bengaluru (RCB)’s second consecutive IPL title with a powerful visual featuring cricketing legend Virat Kohli and captain Rajat Patidar hoisting giant golden stars, following the franchise’s victory over Gujarat in the IPL 2026 final. Shared as celebrations swept across Bengaluru and beyond, the image quickly resonated with fans, with each star representing a championship triumph and a team that continues to set new standards in Indian cricket.
As part of the celebrations, PUMA India unveiled Good Things Come in Pairs, a tribute to the championship stars that now define RCB’s rise. The image brings together Jacob Bethell, Kohli and Patidar, each carrying a golden star that marks a title-winning chapter in the club’s journey. Created through a partnership that has spanned more than five years, the tribute captures a franchise operating at the peak of the game. With back-to-back IPL titles and two Women’s Premier League crowns, RCB has transformed from one of cricket’s most passionately followed teams into one of Indian sport’s defining modern champions.
One wasn’t enough. RCB ARE BACK-2-BACK CHAMPIONS.
@RCBTweets #PUMAxRCB pic.twitter.com/aAcvA0HbWT
— PUMA Cricket (@pumacricket) May 31, 2026
Extending the celebration, PUMA India also shared a behind-the-scenes video featuring Kohli bantering with Bethell and Patidar, offering fans a glimpse into the mood within the champion camp. The brand also launched a special PUMA x RCB Champions Tee, available across select stores and on PUMA.com, giving supporters another way to wear the moment.
Built on a long-standing association, PUMA India has continually found new ways to celebrate and amplify RCB fandom through culture-shaping ideas, fan-first experiences, and moments that bring supporters closer to the club. This season, through the #RCBEverywhere campaign, PUMA India took the RCB jersey into global sporting culture through collaborations with AC Milan and by bringing together the franchise and longtime PUMA ambassador Usain Bolt. Alongside this, its dedicated RCB Broadcast Channel on Instagram keeps fans connected through exclusive content, merchandise drops, giveaways, and behind-the-scenes access, creating an always-on home for the RCB community.
That momentum has turned support for RCB into one of the most engaged fan communities in world sport, while growing the franchise into one of the biggest forces in cricket. Today, RCB commands more than 42 million followers across social media, including a franchise-leading 24.4 million on Instagram, while remaining the league’s most-searched team on Google.
As RCB’s trophy cabinet grows, PUMA India continues to celebrate the team through culture-shaping moments, building new ways for supporters to live the game alongside the two-star champions.
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