The post CREX joins Big Cricket League to drive fan engagement ahead of 2026 tournament appeared first on SportsMint Media.
The Big Cricket League (BCL) has expanded its commercial portfolio ahead of the 2026 season by appointing CREX as its official fan engagement partner, a move designed to deepen digital interaction and bring supporters closer to the action throughout the tournament.
The partnership will see CREX leverage its cricket-focused platform to deliver live scores, ball-by-ball commentary, player statistics, match insights and interactive fan experiences, creating a comprehensive second-screen destination for followers of the competition.
The agreement comes as the Big Cricket League continues to build its presence within India’s crowded cricket ecosystem through a format that combines former international stars with emerging talent. By integrating CREX’s digital capabilities, the league aims to extend its reach beyond traditional broadcast audiences and create a more immersive experience for fans before, during and after matches.
CREX CEO Purshotam Rawat said the league’s blend of established stars and emerging cricketers presents a compelling proposition for fans. He noted that cricket is increasingly driven by community interaction and engagement, making the partnership an opportunity to create a more immersive experience at scale.
Founder and President R.P. Singh said meaningful engagement now extends far beyond what happens between the wickets, adding that CREX’s expertise would help the league foster stronger relationships between fans, players and the stories behind the competition.
BCL Co-Founder and CEO Annirudh Chauhan echoed that sentiment, describing the alliance as a complementary partnership that combines CREX’s cricket-first ecosystem with the league’s differentiated format. He said the collaboration would help expand BCL’s digital reach while bringing supporters closer to the action.
The announcement follows the league’s recent renewal with EaseMyTrip as title sponsor, further strengthening BCL’s commercial platform ahead of the June 3-13 tournament.
As sports properties increasingly compete for audience attention across digital channels, the partnership highlights the growing role of engagement platforms in helping leagues drive visibility, build communities and unlock long-term commercial value.
The post CREX joins Big Cricket League to drive fan engagement ahead of 2026 tournament appeared first on SportsMint Media.